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How To Leverage ChatGPT for Your Car Dealership
How To Leverage ChatGPT for Your Car Dealership
WRITTEN BY: ALEX MELEN

Artificial Intelligence (AI) tools like ChatGPT have become one of today’s most game-changing – and debated – technologies. Reactions from marketers to AI tools have been lukewarm thus far and all over the map. Typical responses have ranged from fear of AI taking over their job (and the world!), to straight-out assertions that AI can’t help them in any way. The truth – at least for today, lies somewhere in the middle.

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Driving Digital Success
Driving Digital Success
WRITTEN BY: ALEX MELEN

Before we talk about how you can drive digital success in 2021, 2022 and beyond – let’s take a step back and talk about why is digital important. Pulling up one of my favorite websites, internetlivestats.com – there are over 5 BILLION internet users in the world. On Google, there ...

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Service BDC: Where are Your Customers, and When Are They Coming Back?
Service BDC: Where are Your Customers, and When Are They Coming Back?
WRITTEN BY: NCM ASSOCIATES

NCM explains a simple two-step process your service BDC should follow to get clients into the dealership and coming back on a regular basis.

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#AskNCM: What Are the Potential Benefits of a Service BDC?
#AskNCM: What Are the Potential Benefits of a Service BDC?
WRITTEN BY: NCM INSTITUTE

Ready to add a service BDC to your dealership? NCMi instructor Rick Wegley considers the good points—and the bad—that you need to weigh before making a move.

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