Mystery Shopping

Do you inspect what you expect?

The new NCM Mystery Shopping service is offered through Reality Based Group and provides an objective, customer-facing analysis of front-line associate implementation of sales and service processes. You’ll get written, actionable performance reporting and comparative analytics so you can compare your store’s scores to NCM client average performance and, where applicable, your NCM 20 Group average.

What are the advantages of Mystery Shopping?

Businesses that use mystery shopping as a performance management tool enjoy increased sales & revenue, reduced employee turnover and improved customer satisfaction & retention.

Get trained, certified shoppers and an affordable, convenient performance management tool with:

  • Pre-built shopper surveys.NCM has prepared Internet, New Vehicle, Used Vehicle, Service, Parts, and Body Shop mystery shop scorecards for uniform assessment of performance behaviors across the dealership.
  • No set-up fees. By using NCM’s online dashboard tools, you’ll save hundreds of dollars in account set-up fees.
  • Discounted shops.Volume purchasing power is the key; whether you need a handful or a full suite of shops, NCM clients enjoy dramatic, per-shop cost savings.
  • Quick delivery.Reality Based Group’s experienced staff and nationwide network of trained mystery shoppers means you can have shoppers in your store typically within a week. Once shops are conducted, your reports are available within 24-48 hours!
  • The power of Benchmark analytics.See your performance as compared to your NCM peers.

For a demo or to learn more, call or email Heath Tull at Reality Based Group at 877-990-3456 Ext. 1362. He’ll answer your questions, discuss your needs and work with you to design a mystery shopping solution that’s right for your store. NCM has also designed a mystery shopping program for your NCM 20 Group; contact your moderator for details.