Tom Ryan

Principal

Tom was born and raised in the automotive industry with a strong background in training and development. He is a highly energetic, persuasive communicator and inspiring sales leader. Tom is about delivering the experience with measurable outcomes. His skill in implementing big ideas with actionable steps has transformed the way people buy cars.

Tom spent more than 30 years as the Director of Training for the Walser Automotive Group and helped create the “Walser Way” a paradigm shift in the auto industry to a negotiation free sales approach. Up for more challenges, Tom made the move to help create the Morrie’s “Buy Happy Promises”. The opportunity started with unifying 10 separate businesses into one strong brand identity. The goal included all processes and parts to be interchangeable for efficiency, brand recognition and maximizing resources. To succeed, this big idea embodied every employee to embrace culture change and team spirit to deliver the total experience with increased sales.