Overland Park, Kan., April 7, 2015 – NCM Associates announced today its alliance with Autotrader, which will provide NCM 20 Group clients with a free performance report designed to help them maximize sales of new and pre-owned vehicles. NCM is a leading provider of the 20 Group peer collaboration model, automotive retail consulting and management training, operations Benchmark analysis, data management and forecasting tools. Through this alliance, Autotrader will automatically feed real data and metrics—not estimates—on dealership performance into a composite for NCM dealer clients to get an accurate look at how their listings are performing.
“Dealership data and analytics is one of NCM’s core strengths, and we want to ensure our clients take advantage of this data to improve their bottom line,” said NCM President & CEO Paul Faletti Jr. “This report will allow our members to see their Autotrader metrics in comparison to their 20 Group peers. More importantly, this Benchmark composite will help clients make better decisions based on actual data and metrics, not estimates, allowing them to have more in-depth conversations and share best practices to position their inventory and their dealerships for optimal exposure,” he said.
Autotrader president, Jared Rowe, added, “We strongly believe that you can’t manage what you don’t measure, and this alliance is yet another step we are taking to empower our dealer customers with the tools and resources they need to measure their performance on our site and make informed decisions with their marketing strategies. Through our 800-strong team of sales consultants across the nation, we look forward to partnering with our customers to help them get the most out of their Autotrader spend.”
The complimentary Autotrader performance composite will provide an accurate look at how client listings are performing on Autotrader in both the new and used car departments and how that matches up with their financial performance metrics. Additionally, it will show digital metrics for the Autotrader website including:
- Exposure and inventory quality
- Listing quality
- Ad Solutions
- Live market views
- Comparisons against NCM Benchmarks