It doesn’t matter what amazing deal, video, or article you have, unless someone sees it! That’s why digital marketing is so important. It drives traffic to your website, and that traffic to your website drives leads to your CRM. Sounds easy and not super complicated, right?
It all starts with search
Fortunately, Google wants it to be that way. Most traffic starts with search. After all, whenever someone has a question, what’s the first response? I ALWAYS say, “Just Google it!”
Your customers use Google to look up certain vehicles, your dealership reputation, and much more. In fact, the search engine giant receives more than 3.5 billion searches per day. A solid digital plan makes their searching easy and quick, like a drive thru window.
You don’t need a web developer
So often, I find that dealerships think digital marketing is a super complicated thing. Many are concerned that they need to have—or hire—someone with extensive technical knowledge, like a website developer. You’ll probably be surprised to read that the best online marketing strategies aren’t about understanding computers, but understanding people!
People are the secret to digital marketing
Expanding your online presence starts with learning what online shoppers expect so you can get consumers’ attention.
Think about what grabs your attention at drive thru windows. Is it the price? Probably not—it’s the tantalizing photos and descriptions. Digital marketing is about offering the right content, images, and offers in the right places. Once you understand how your customers interact with the web, you can identify the best mobile strategy, website design, and social media presence. Then you learn how to use performance metrics to gauge your results. This part is a little technical, but with many resources to guide you, you don’t need to worry!
You can do this
Really, the biggest takeaway I want you to get from this is that digital marketing isn’t all that different from skills you already have: understanding what customers need and knowing how to talk to them. It’s just that you’re doing it in a different way. When you focus on people, not the technology, you can see that the digital landscape is really all about relationship building … with a few extra bells and whistles!
Join Kain Automotive for the NCMi course, Mastering Digital Marketing, for more actionable insights and strategies for digital marketing.