Finding consistent profits in the parts department was continually a challenge for many dealerships in 2018. In most markets, customers have the perception that getting your car serviced at a dealership is the most expensive option. With this mindset out there, it is imperative that your team overcomes these types of objections and educates consumers on the true value of dealership service.
In this #AskNCM video, expert Rick Wegley was asked to shed some light on how to overcome objections from parts and service customers. We hope this video helps your team drive more profits in the parts department!
Do you have a question you’d like answered by Rick or the other #AskNCM experts? Email us at firstname.lastname@example.org!