Articles from Automotive Industry Experts
Articles from Automotive Industry Experts

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Three Steps to Improve Inventory Visibility

Three Steps to Improve Inventory Visibility

WRITTEN BY: George Nance
Posted on May 29, 2020

While our industry has never seen a pandemic like this before, we found resourceful solutions to our business challenges. See how making your inventory more visible is a critical step for future success.

Improve-Your-Virtual-Dealership

Improve Your Virtual Dealership

WRITTEN BY: Steve Kain
Posted on November 21, 2019

With the majority of traffic coming from digital sources, It’s critical for dealers and GMs to spend more time scrutinizing their store’s digital experience.

How-to-Convert-More-Traffic-with-Better-Lead-Forms

How to Convert More Traffic with Better Lead Forms

WRITTEN BY: Chelsea Stillwell
Posted on September 12, 2019

In our latest blog, Kain Automotive digital marketing expert, Chelsea Stillwell, takes a look at how to convert more web leads by simply making a few key changes to your online forms.

Charitable Donations Program

From the 20 Group: Charitable Donation Program

WRITTEN BY: Steve Kain
Posted on March 21, 2019

NCM Expert, Steve Kain, breaks down an idea a 20 Group member had for how to handle charitable donations throughout the year.

How to Track ROI on Digital Advertising

How to Track ROI on Digital Advertising

WRITTEN BY: Conor Lynch
Posted on February 14, 2019

Moderator, Conor Lynch, goes over an exercise you can use to successfully track your ROI when it comes to digital advertising.