Internet/BDC Operations Management will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department.
Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership.
Class Length: 2 days
Key Objectives & Competencies:
- Understand the dynamics that involve the entire digital experience – the technical, where they find you, and ultimately what the experience is when they visit the dealership
- Create a true VIP experience utilize that to inspire the appointment
- Identifying the correct structure for your operation
- Differentiate your dealership with proven processes and how to make them work
- Continued database marketing
- The Right Language to lead the call – proven word tracks
- Quality communication techniques using text and email that compel a response
- Video Conferencing is the next engagement superpower