Develop and Train to Retain Your Best
Develop and Train to Retain Your Best

Mastering Digital Marketing

Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management.

The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.

Class Length: 2 days

Key Objectives & Competencies:

  • How to track and control your reputation management
  • Develop SEO (search engine optimization) strategy
  • Convert old sales leads
  • Design a strategy to get great customer reviews
  • Create new and engaging content
  • Create a retargeting campaign
Save by Bundling
Save thousands when you purchase more than one course within any applicable multi-part program!

Mastering Digital Marketing

$1,795 | Per Seat
Recommended for:
Dealers, General Managers, General Sales Managers, and Internet/BDC Managers

Course Dates & Availability

October 24-25, 2019 Kansas City, MO Available

Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.

Very informative for our new generation of buyers. Gives you a different perspective of what is important in driving traffic into your dealership through digital marketing.

Jack Varcados, General Sales Manager, Russell & Smith Honda

Exceptional, informative training which will spring-board our group into digital success.

Tim Eltschlager, BDC/Internet Sales Manager, Yark Auto Group

Fantastic team of people. Extremely knowledgeable. Great course for almost any position in the dealership.

Tony Howard, General Manager, Dale Howard Auto Center
Cancellation Policy: More than 15 days, but less than 30 days, prior to session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. Less than 15 days prior to session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification* or failure to attend the course within 6 months will result in full forfeiture of funds.
*Must call by 2:00PM CST the Friday before the class begins.