Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management.
The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.
Class Length: 2 days
Key Objectives & Competencies:
- How to track and control your reputation management
- Develop SEO (search engine optimization) strategy
- Convert old sales leads
- Design a strategy to get great customer reviews
- Create new and engaging content
- Create a retargeting campaign