Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management.
The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.
Class Length: 2 days
Key Objectives & Competencies:
- Understand consumer trends and who you’re marketing to
- Create a 360-degree marketing plan
- Simplify your website to increase user experience and usability
- Learn how Google sees your website and optimize the data for search engines
- Position your dealership to appear in local search results
- Design a strategy to get great customer reviews
- Influence customers through social media sites and ads