NCM Guest Author
NCM Guest Author

Jonathan Dawson

President and Founder of
Sellchology Sales Training

Jonathan Dawson

Founded by Jonathan, Sellchology is all about selling through psychology, and more specifically, proactive psychology. The company believes that salespeople should think like a customer while being a salesperson. They believe the processes should be followed, but while not forgetting the customer's perspective.

Sellchology was invented by taking proven principles of sales and blending them with the science of psychology to create a type of hybrid that focuses on the psychological and emotional road to the sale rather than just the steps themselves. Jonathan's passion is providing Teaching that Transforms. He believes that information, combined with inspiration, leads to revelation and causes transformation. He has been teaching and transforming salespeople for over a decade by providing dealership employees with Sellchology. This approach combines customer-focused selling, consumer-driven marketing, and people-focused leadership.