Develop and Train to Retain Your Best
Develop and Train to Retain Your Best

Internet Management Program

The Internet Management Program is designed to help attendees expand their online presence, create a framework for success, and understand digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management.

Additionally, students will learn the best operational structure, core and situational processes, and proven communication tactics for email, phone, text, chat, video, and postal mail, all with a focus on providing an exceptional return on your investment.

Save $400 with this package!

If you're new to digital marketing, this is an essential course. It will take you outside the automotive world and into REAL world digital marketing processes that will accelerate your lead generation beyond the competition.

Arden Hamrick, Marketing & BDC Director, Joe Holland Chevrolet

Any dealership looking to stand out in this ever-changing market by utilizing their BDC or internet department to its fullest potential should look into this course.

Dave Kordes, BDC Manager/Sales Manager, Tom Wood Subaru

This class was very informative about the current digital marketing needs that every dealer should be aware of.

David Jaggers, General Manager, Leachman Buick GMC Cadillac
Internet/BDC Operations Management

Internet/BDC Operations Management will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department.

Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership.

Class Length: 2 days

Key Objectives & Competencies:

  • Understand how shoppers' click habits are rapidly changing, especially on mobile devices
  • What does a VIP experience look like and why you should have one
  • Getting the sales team to work with the Internet and BDC department
  • Internet sales compound monthly
  • Identify gaps in current processes
  • Structuring emails to increase open rates
  • Continued database marketing
  • Designing processes to eliminate shopper frustrations

Requirements:
None
Recommended for:
Internet/BDC Managers
Date/Location:
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Mastering Digital Marketing

Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management.

The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.

Class Length: 2 days

Key Objectives & Competencies:

  • How to track and control your reputation management
  • Develop SEO (search engine optimization) strategy
  • Convert old sales leads
  • Design a strategy to get great customer reviews
  • Create new and engaging content
  • Create a retargeting campaign

Requirements:
None
Recommended for:
Dealers, General Managers, General Sales Managers, and Internet/BDC Managers
Date/Location:
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Package Cost: $3,190

Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.

Cancellation Policy: More than 15 days, but less than 30 days, prior to session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. Less than 15 days prior to session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification* or failure to attend the course within 6 months will result in full forfeiture of funds.
*Must call by 2:00PM CST the Friday before the class begins.